Tanuu Blog

Whether a company sells light fixtures to large corporations or provides stock analysis to CEO’s they should all be using the power of email on a daily basis to:

1. Create customer loyalty

2. Improve customer satisfaction

3. Retain loyal clients

4. Educate prospects

5. Communicate with large accounts

6. Improve brand awareness

Why?

Email brings businesses into contact with customers for less than it cost to send out any print media or to call clients and prospective clients.

Hands down, email is one of, if not the, most powerful form of business communication available right now.

Email marketing brings:

1. Businesses closer to their clients through value driven announcements, offers, and promotional mailings.

2. Businesses the ability to get to know their clients and potential clients on a more personal basis.

3. Businesses the advantage of several different forms of email advertising.

A few examples include:

(A) offering “email only” discounts to encourage potential clients to contact them.

(B) offering electronic newsletters to keep clients and prospective clients of company events, news and industry information.

(C) offering a way to track prospective and current clients specific interests and tailor communications to appeal to those interest.

Business around the world are starting to realize the importance and power of email marketing.

How Do Business Benefit From Email Marketing?

Email marketing offers businesses the ability to not only stay in touch with current clients and prospects it also gives them the ability to track and test various aspects of their marketing communications and campaigns.

Business can:

1. Find out what customers interest are and create custom communications to appeal to those clients interest.

2. Find out what problems their prospects want solved and offer specific solutions based on the data.

3. Improve retention and customer relations by providing timely answers to questions and helpful support.

4. Interact with loyal clients in a timely fashion. Increasing the likelyhood they will continue to do business with the company.

Business around the world are discovering the power of email marketing.

Forbes magazine doesn’t have an online version of their popular magazine by accident or for fun.

Forbes, like many large companies reconizes the need for interactive email and online marketing communications.

In Summary

Whatever the business is seeking be it branding reconigtion or retaining loyal clients email marketing makes it much easier to do accomplish these tasks.

Jason Mann is a business owner and writer who specializes in writing web-based content. For more information about his services visit http://www.majorprofitmargins.info

In this continuing series, we cover my move from San Diego to Chita, Siberia to be a professor at Chita State Technical University. We pick up the story outside the airport in Khabarovsk, Russia.

Khabarovsk

Khabarovsk is an amazing city. Museums with works from Picasso, Rembrandt and other masters. A bustling downtown area with cafes, a lively music scene and architectural triumphs. Then again, maybe not. We were far more interested in finding a hotel with hot water and never ventured into the city.

Outside of the airport, we were a bit flummoxed by the fact there appeared to be no taxis. We quickly learned that practically any Russian with a car is also a taxi for hire. After 5 minutes of egging each other on, Grae made taxi arrangements and we were off. Apparently taking in out disheveled appearance after 3 days of traveling, our driver suggested the Intourist hotel. We readily agreed.

During communism, Intourist hotels were set up for exclusive use by foreigners. Ours was fairly nice and, importantly, had showers with copious amounts of hot water. You can see a picture at http://www.lodging.ru/hotels/intouristkhab.asp. After having returned to humanity with one of the best showers of my life, it was time to brush up on my Russian skills.

I am a huge fan of ice hockey. During the eighties and nineties, many of the best players were Russians. In interviews, they almost always talked about learning English by watching television. If it worked for them, it would work for me. Not exactly.

As Grae showered, I flipped through the eight available channels. Sitcoms were a non-starter, but I eventually found a news channel. I see the images. I know what the images are. I hear the words being spoken by the reporters. I have absolutely no idea of what words go with what images. Okay, let’s back up. What words do they use over and over? Damn, do they have to talk so fast? After 30 minutes, I have learned nothing, nada, zippo. My respect for Russians playing in the NHL has never been higher.

Might as well sleep on it. Yes, day three of the trip was finally done. My original prediction of a 2-day trip was out the window. Still, we were in Russia, so how much longer could it take? Pull out a map and take a look at the country. It is twice the size of the U.S.

Next - When Stairs Attack

Rick Chapo is with http://www.nomadjournals.com - Preserve the experience with writing journals for traveling, hiking, rock climbing, fly fishing, bird watching and more. This story series is being created from journals entries in a Nomad Travel Journal.

When people ask me what business I’m in, I often say, “I’m in the learning business.” It sounds intriguing, and it is certainly true. But, truth be told, we are all in the learning business.

Why?

Because as humans, we are learning machines. We are most alive and functioning closest to our potential when we are learning, adapting, adjusting, and finding new ways, approaches and techniques to improve our lives (or the lives of others) in some way.

I believe in the above statements. They are as true as any other statement I could write here. But rather than talking about the philosophy of humankind, let me get much more pragmatic.

Change and Learning

Change is all around us. Some say the rate of change is increasing, but whether that is true or not, this is definitely a fact in our business lives. Products change, Customers change, process and policies change. We are put on a new team, we are entering new markets, and we have set new goals. In all parts of our daily professional lives change surrounds us.

In order for us to cope with that change, we need to be willing and able to change. And learning is a key component in developing that ability.

So when I talk about continuous learning or life long learning, I’m not suggesting everyone needs to take a course at their local college, or go back to school for a new degree. Continuous learning is an attitude and a set of behaviors that allow us to succeed in our ever-changing environment, and is the best lever we have to turn who we are today into who we want to be tomorrow. Change requires learning and conversely, there is no learning without change.

So if life long learning doesn’t necessarily mean the “professional college student” and doesn’t require us to be the person who was always asking questions in every class we ever attended, what are the behaviors that make up a true continuous or life long learner?

I’m glad you asked.

The Behaviors

There are some common threads among those who actively are learning and growing as professionals (and humans). Life-long, continuous learners: