When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site. By it’s very nature, it grows and changes continuously and moment by moment adds new content. But, most of us are never going to build a Yahoo or a Google. The competition at that level is horrific.
But the lesson is there to be read. You could build a great site with terrific content never seen before and do very well - for a while. But the imperatives that control our success or failure revolve around growth, change and new content. An obvious solution is to continually provide new content for your sites. Basically this means writing or constructing new pages, preferably with unique content.
There are, certainly, several easy ways to get content for your site. The first is to use other people’s articles. Nearly all of us who do write and publish articles want people to pick them up and use them - with live links to our sites, naturally. Despite a lot of mindless babble about a duplicate content penalty, article syndication is alive and working as well as ever. Just don’t scrape a site and replicate it.
Another source is RSS. Most feeds are meant to be syndicated (but not all so you do need to check Terms of Use) and they provide updated content. Other sources include content in the in the public domain.
Like all easy solutions, there are a couple of drawbacks. Other people’s articles may not be focused as well as you’d like to your site content and goals. And they don’t help your site’s link popularity. Along with growth, change and content, incoming links are a critical success factor.
Using RSS feeds or other search-based content can raise copyright issues, irritate some feed or site owners, and may be even more poorly focused to your site’s content than articles. If you use RSS feeds, almost inevitably you’ll see content on your site that is absolutely irrelevant.
Public domain materials are extremely useful as content sources - if you can find matches to your site content. Assuming that you can, then you will need to convert the material into pages or into a form useable on your web pages. This can be time-consuming, but it may be easier than writing your own content.
Ghost writers are yet another alternative. Here you trade time for money. But this can be a tricky process. Some are not really fluent in English and you may need to do some rewriting. Also, you may need to double-check and make sure that the articles provided are actually original and not nearly identical to existing copyrighted material. Some ghost writers seem to work by finding a site with a related theme and then pretty much copy material from that site with minimal changes. Not a good idea for you to post that as your own.
Another source would be sites offering private